The evolved supply chains in an E-Commerce Logistics World, from the point of view of before and now.
Many years ago, the Supply chains handled old-school, brick and mortar retail, where products arrived in warehouses in bulk, were moved around in pallets and selected by the case, and were shipped out to store in bulk.
But nowadays, the Ecommerce poses the unique challenge of inventory arriving in bulk, but requires much care from there – receiving bulk orders, then inventorying and picking those SKUs as individual products. Therefore, ecommerce retailers have to find a way to standardize and synchronize business processes to have real-time access and insight to inventory movement. Often, with dozens of suppliers, multiple warehouses, and an extensive number of sales channels, the chances of a misplaced order are much higher.
However, order fulfilment technologies have helped integrate the front-end and back-end of online retail. The back-end process is now a collaborative effort thanks to automated software and real-time fulfilment data. The alignment of important touch-points in the supply chain has reduced inefficiencies and had helped identify redundant processes.
Over the past 40 years or so, developed economies, e-commerce logistics represents the latest big driver of change in logistics and physical distribution networks, which have evolved substantially. Currently, it remains the case that as e-commerce continues to grow, most shippers, particularly multi-channel shippers, are still only just beginning to work out what this will entail for their distribution network infrastructures.
In developed economies, the growth of online retail has been stronger in sectors such as fashion, electrical and ICT goods, as opposed to food.
These types of e-commerce logistics systems, ensure the following benefits to shippers, customers, etc.:
- On-time delivery
- Cost reduction
- Transparency into the supply chain
- Improved communication
- Improvement in efficiency
- Improved customer satisfaction
Now let's talk about a successful case, which is Privalia.
That you can only purchase clothes in physical stores, that online businesses have nothing to do with the real world, or that fashion is a global market, and not local, are just a few of the prejudices that Privaliahad to beat. The online outlet for fashion and accessories is a gazelle company, due to its rapid growth. It has been transformed from a start-up to a multinational and they had broken myths in e-commerce. 
What lessons does their experience provide us? First and the most important one: when it comes to opening new commercial channels, we must keep an open mind and fight against false evidence.
The company was created in 2006 by Lucas Carné and José Manuel Villanueva and today it’s the leading online private sales club in Spain.
We can say that Privalia has been the most important fashion Ecommerce in Spain in recent years and it has been acquired by its French counterpart, Vente-Privée (2016). They try to strengthen their position in the European market and continue to innovate, even offering a better value proposition for e-commerce focused on fashion. Also, Privalia reinforces its staff team to continue growing and to improve its delivery times.
In addition, Privalia invested 3. 7 million euros in its own logistics center in Barcelona for the management of its more than 3.7 million partners in Spain and Italy, reducing delivery times, operating costs and eliminating errors by processing. Doing this, it becomes the first private distribution platform of Privalia and it will serve as a prototype for the next logistics platforms in other countries.
In conclusion, the fashion industry is undoubtedly a well-established sector in the eCommerce market.
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