Edita

In my point of view Edita, one of the leading companies in the F&B industry in Egypt, has a very good supply chain management.

The reason I claim this is that it has its own production, marketing and distribution, which means that it is a self-contained company.

The company has 21 distribution centers and a fleet of 577 distribution vehicles. It not only distributes locally, but also its products are present across 16 countries in the MENA region.

In addition, with the current crisis in Egypt (after the floatation of the Egyptian pound), Edita is slowly replacing imported products in the market and is reaching most of Egypt’s unprivileged areas. This reflects its logistics’ efficiency.

Edita’s affordable products shows a cost-efficient production despite the inflation and the rising raw materials’ costs (among which some are imported). However, this did not stop Edita’s earnings from growing. This underlines Edita’s efficiency in re-pricing, controlling costs and protecting profitability.

Edita holds a leading market share in each of its five segments that span the Egyptian snack food market; a success driven by the company’s reputation for quality and affordability.

To know more about the company, you can visit its website: www.edita.com.eg

Christine Valavanis