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The role of planning manager in Logistics by Léa Coudeyre

Publicado por Blogistics17 octubre 13, 2017

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Demand Planning in Logistics: Tesco and Otto by Alba Castanyer and Carla Casas

Demand planning in Logistics: Tesco and Otto Demand planning is key in the supply chain management process. Its aim is to generate well founded forecasts, this way companies are able to reduce inventory stock outs, minimizing safety inventory levels, arranging production efficiently, avoiding costs over out dated products, organizing transportation more effectively or even using forecasts to take decisions on promotions, pricing and purchases. One example that we found interesting regarding demand management is Tesco. In 2013, Tesco started using big data to plan demand and improve efficiency. They use a combination of data obtained from different sources such as mobile phones, social media, internet searches, weather information and also internal data regarding their sales in each store. Using algorithms the company has managed to improve stock levels for each store and particular product. One example of their improved efficiency is that the program increases the demand...

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